, , , , , , , , , , , , , , , , , , , , , , ,

As a web designer myself, I know, a perfect online portfolio is something we always strive for and rarely feel we’ve achieved. We want to create a design that defines us and our work, so that once an employer sees it, they will hire us on the spot.

It needs to show your skills and experience, how you generate and execute ideas, basically your whole creative process.

Everyone has different opinions on what exactly an online design portfolio should look like, which makes it difficult for someone beginning to design their portfolio to decide where to begin.

Well here are a few unspoken but well used golden rules and practices that will hopefully help you on that illusive ‘yellow brick road’ to your successful web design portfolio.


Create it

This may seem obvious to most but there is simply no excuse for not having an online portfolio in this day and age. This is your platform to sell yourself.  Make use of it. Without one, sadly you may as well not apply for the job.


Make it All Killer, Not Filler

This should really be common obvious, but you’d be surprised how often it isn’t followed. Only ever show your very best websites in your portfolio and if you aren’t 100 per cent happy with the finished website then don’t feature it.

Leave them wanting more

It’s a great idea to leave the viewer wanting more. As much as your web portfolio is about showing off your best designs, you should hold back a bit, for when you are lucky enough to get an interview. It will look great at interview stage, if you can show them something even better than the websites they have already seen and obviously like.

Make it speak for itself

Don’t be tempted to over-design your online website portfolio. Allow the work to do the talking.

A designer, we are never 100% happy with our work but please don’t fall into this pitfall. It is so easy to keep tweaking your design…. DON’T!

You can end up making it too complex and not user friendly!

The whole idea of a portfolio is to make viewing your websites as easy and accessible as possible.

Your portfolio should be clear and concise, while also being easy to navigate.

Be confident and tell your story

Finally and I think most importantly, the key to the success of any web design portfolio is the ability show and talk about your designs and how they came about. There’s nothing worse than visiting someone’s portfolio, where they have not explained their designs and how they were created.  Only show pieces that you are very proud of and that you can talk enthusiastically about from idea right through to the finished website with the ability to explain the back story and journey you went through to get there.